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Issue #14, June 2016

Editorial

APEAL’s vision is a closed steel loop… and we are getting closer and closer…

Steel continues to lead the way towards higher recycling and we are happy to reveal the latest steel recycling rate in Europe in this newsletter.

The Circular Economy Package (CEP) remains a priority for the new EU Presidency of Slovakia, but not everything is heading in the right direction.

A popular marketing tool, recycled content, is being brandished as an alternative sustainability indicator for packaging materials. We explain why recycling rate is the only correct environmental indicator for steel.

Thanks to all who supported our 30th anniversary twitter campaign. Check out the 10 most retweeted posts here below if you missed it.

And don’t forget to visit www.apeal.org to see why our website is the “International and European Association” website of the year!

Patricia Mobbs, Editor

Inside Brussels - Alexander Mohr on steel for packaging in European policy discussions
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The long-awaited draft report from the European Parliament on the Circular Economy Package (CEP) was finally released on 2nd June by rapporteur Simona Bonafe, MEP.

We have always supported the Commission’s CEP and its ambitious recycling targets as being key towards a more efficient and resource-efficient economic Europe.

However a key recommendation from the draft report has immediately drawn the attention of APEAL, namely the use of recycled content as an indicator to bolster the market for secondary materials (scrap).

APEAL also opposes the use of recycled content as an environmental indicator for steel packaging. Secondary material markets are already established for steel, and demand outstrips supply. We develop these arguments further in a separate article in this newsletter.

With these concerns in mind, rest assured APEAL will be campaigning on this issue, both in our published materials and in the meetings we have with key influencers, to raise this point.

In parallel we will continue to scrutinise and contribute positively to the ongoing debate around the circular economy as the next round of discussions takes place within the Environment, Public Health and Food Safety committee (ENVI).

We look forward to productive talks with those involved in the weeks and months ahead.

Steel packaging recycling rate hits the top spot again!

76% of steel packaging was recycled in Europe (EU28) in 2014.

That’s another “personal best” for steel packaging, confirming it as the most recycled packaging material in Europe and the model material for a circular economy.

Indeed steel packaging recycling rates have increased more than threefold since APEAL was launched in 1986.

The rate has been independently reviewed and audited by the energy and waste specialist consultancy Eunomia, who confirm the credibility of APEAL’s methodology and data.

For more information, and for reaction from APEAL’s Secretary General, Alexander Mohr, click here.

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Enlarge image by clicking here.

Slovakia has high expectations for the Circular Economy Package (CEP) during its presidency
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Slovakia is keen on green.

We witnessed its deep understanding of the need for sustainable choices when we organised our first “Steel packaging: Green Solutions for Central Europe” event there in 2011. Slovaks are actively recycling - 57% of steel packaging was recycled in 2014. It is also home to one of our four members, U. S. Steel Kosice.

So APEAL welcomed the start of Slovakia’s EU presidency this month as its mandate will cover voting of the CEP in the European Parliament (EP). But it must also deal with migration, growth and the recent climate deal from Paris – is that not a tall order for just 6 months of rotating presidency?

When Ambassador Alexander Micovčin1 and Katarina Butkovska, Environmental Attaché, joined the APEAL Board for an informal discussion last May, we were keen to learn where the CEP sits in their list of priorities.

EP voting on the package is currently planned for November but much discussion is anticipated in the next review stages with the Environment, Public Health and Food Safety committee (ENVI). Still the Slovak representatives appeared motivated to advance the package as much as possible before the end of their country’s presidency in December.

Katarina Butkovska is pleased that the CEP is getting so much attention. “The advantages are not only environmental, but social and economic too. It’s one of the most comprehensive packages published by the European Commission last year”.

Harmonising definitions and calculation methods remains a challenge. As does reaching targets across all member states. “We need to keep a balance in order to reach a workable and feasible outcome” she said.

APEAL shares this concern.

The proposed CEP target for steel is 80% for all EU member states by 2025. The top 5 steel recycling countries across Europe already recycle an average of 90% but there is still some work to do for others, even though steel’s magnetic properties make it the easiest and most economical packaging material to recover, sort and recycle.

That’s why we are creating a platform of best practices to be shared across Europe so that all member states can leverage existing knowledge and infrastructure to increase recycling across the continent.

“The CEP is an important move within EU legislation, a real opportunity to reduce levels of landfill, create new business models and use resources more efficiently" stated Ambassador Micovčin.

Indeed the Slovak presidency will lead a number of environmental initiatives during the next 6 months. More information can be found here http://www.eu2016.sk/en

1 Ambassador for Slovakia’s Permanent representation to the EU

Compulsory deposits cost around three times as much per container as household based collection

Source: AGVU study for Roland Berger, 2008

Mythbuster: why compulsory recycled content will not increase recycling of steel packaging
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The case for compulsory thresholds for recycled content is being made in the European Parliament in order to stimulate demand for secondary materials. We look at the case against. Why this tool is not an effective indictor for sustainability in the context of steel for packaging and why we should look at the recycling rate as environmental indicator instead.

The secondary materials market for steel packaging requires little stimulus.

Recycling is an integral part of the steel production process and steel scrap is a required component in the production of new steel. Demand already outstrips supply.

At the same time, steel is a permanent material that can be infinitely recycled without loss of quality so steel makers re-melt & recycle constantly. As there is no structural difference between new and secondary steel, no known technique exists to identify the level of recycled content in any given finished steel product. Even the CEN standard quoted in the EU Packaging and Packaging Waste directive stipulates this.

So a threshold for a compulsory level of recycled material has no practical benefit.

Can-makers do not source primary and secondary steel separately. Diverting a scrap flow to a specific product in order to increase its recycled content would make recycling less efficient and shift environmental benefits between steel products. In turn, this would simply create a higher overall environmental burden with no benefit.

Whilst we acknowledge that recycled content targets may be a useful policy tool in markets where waste is abundant and too much material is sent to landfill (such as plastics), this is not the case for steel packaging.

Steel packaging already has high recycling rates, well-established secondary material markets and low rates of landfill. Recycled content targets will not contribute to increasing recycling rates. As such, they are not an effective sustainability indicator for steel packaging.

10 most re-tweeted posts from our twitter campaign, in case you missed it

30 years - 30 facts

Celebrating 30 years as the reference for steel for packaging

Click here to download the animation

76% of steel packaging in Europe was recycled in 2014

From Twitter

 

APEAL @APEAL_EU - May 25
Steel for packaging is ideal for preserving which helps to save food #wastenotwantnot

 

Recycle Now @recycle_now - Apr 29
We recycle nearly three quarters of the steel packaging we use in the UK #RecycleForever

 

Morris and Chapman @MorrisChapman - April 12
Best Association Website Award won be APEAL last night at the #AssnAwards

 

APEAL @APEAL_EU - Apr 1
It's APEAL's 30th birthday. Look out for our "30 days - 30 facts" campaign which begins today! #circulareconomy @Parlimag @EurActiv @euobs

 

Packaging Europe @PackagingEurope - Apr 1
APEAL Marks 30 Years by Looking to the Future of Steel for Packaging - #Corporate #Metal #Construction pack-euro.co/News/67262

@APEAL_EU
APEAL in the media

Steel Times International - April
Alexander Mohr discusses why steel packaging is the model for a circular economy
Link to PDF

 

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