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Steel for Packaging Update
Issue #22, December 2019

Dear Readers,

In this issue find out the latest from Brussels, discover our new member and, as APEAL celebrates over 80% steel recycling in Europe, learn more about what’s going to change in the way we all report recycling rates.

As always, stay in touch through LinkedIn, Instagram and Twitter.
Enjoy the read!

Patricia Mobbs,


Inside Brussels – Alexis Van Maercke on steel for packaging in EU policy discussions

With the European elections now a distant memory, and newly elected MEP’s settling into their roles, EU legislation continues to move towards a vision of circularity and sustainability - in design, recycling and food systems - with remarkable speed and intensity.

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Latest news


And then there were five...

Last 25th September APEAL welcomed our 5th member, Liberty Liège Dudelange. For the first time ever, all the European producers of steel for packaging are now united into one association.
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Steel packaging hits its own industry record 3 years early...

Going from strength to strength, recycling of steel packaging in Europe has hit an all-time high of 80.5% (2017 figures). So where do we go from here?

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Best protection for your products?

+ Watch the video

Building “recycles forever” awareness


In Germany -  Edeka Supermarket campaign raffles 500 city bikes made from recyclable steel (website in German)

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In the Netherlands, Bonduelle food cans feature “recycles forever” info

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From Twitter

Great to see #permanent materials featuring in presentations from @EU_Commission Maia Desgrees du Lou @jmuncke and @TataSteelPackag Armin von Keitz as way forward for #sustainability in Packaging #SustainPack @Sustainpack #steelpackaging
Tata Steel in Europe @TataSteelEurope Oct 1
Unlike other materials steel has a closed recycling loop - it can never be consumed and doesn’t have to end up in landfill. That’s why it’s so essential to reducing waste in our cities #circulareconomy
The Parliament Magazine @Parlimag Sep 25
A warm welcome back to our #MEPawards2020 sponsor @APEAL_EU who this year are supporting the award for best MEP in our Environment category. Find out more about Europe’s Steel Packaging Producers association here:
ESM MAgazine @esm_magazine Jul 23
The Association of European Producers of Steel for Packaging @APEAL_EU feels that now is the best time to take a fresh look at #steel as people are acknowledging the value of “really recycled” materials over “recyclable” ones. Find out more here.
Packaged Summit @Packaged_Summit Jun 24
Ready for real recycling? True circularity means multiple recycling. @APEAL_EU President Tony Waite explores the recycling hierarchy and how circularity within recycling can be achieved. @APEAL_EU #circularity #packaged2019

APEAL in the media

A conversation with Alexis Van Maercke in Aerosols Europe

Steel is the sustainable packaging choice for the 21st century - The Parliament Magazine

Steel, a sustainable alternative to plastic packaging – European Supermarket Magazine

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